Some time ago I wrote a – well I wouldn’t say truly harsh – blog post dealing with the ongoing “hype” that seems to be waging on regarding 3D cinema. Although I kept my fingers off my keyboard since then I nevertheless continued to think about this topic. And after a long time I think I finally found a valid argument to add to the discussion.

3D cinema is a hype worth nothing

by Gunther Heinrich, 4 Sep 2008 in The Movie & Me

Cinema is not truth 24 times a second, it is lies 24 times a second.

And James Cameron believes that by filming a lie in 3D it will become less a lie. Because we will be immerged into the scene. Because there is physical presence. Because there won’t be any cardboard sets anymore. Because the textural reality will support the narrative moment. And because we then will start to believe that what we see is real.

I’m sorry, but this is utter bullshit.

What we see and hear from James Cameron and everyone else is the same technical mumbo jumbo thinking George Lucas has shown in his latest abysmal Star wars installments – that by technical gimmicks the movie (and the story driving it) could be improved. Funnily enough James Cameron later