Is Hollywood Digging its own Grave?

by Gunther Heinrich, 2 May 2010 in The Movie & Me

You probably have heard of the music band OK Go, which are well known for their amazing one-cut music videos.

Some weeks ago they published their newest take, a marching band video to their latest track This Too Shall Pass. I watched the video, thought it’s amazing, wanted to blog about, but then learned that EMI prohibited viral marketing by not allowing embedding the video.

It stirred quite a small tornado in the net. And I decided to not blog about the video because I don’t promote the stuff of guys who piss me off by thinking they’re acting smart.

After that I didn’t bother anymore about it and so I totally missed the biggest news of them all regarding this matter: OK Go has decided to leave EMI and start their own label.

I was all “WOW” for a second and read the news to get some details (which are cool to read, by the way, I really start to love the front man Damian Kulash).

Here’s a money Quote from Kulash:

If someone’s gonna get to go make a three-minute movie, I wanna be the one having that fun! So in general, whenever we can do something ourselves, we do, because it also means that your career doesn’t ride on the ups and downs of somebody else’s marketing plan.

And while I was reading that one thought slowly crawled up in my mind: could something similar happen to big Hollywood production studios in the near future?